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- The marketing department is charged with driving brand awareness, app download and order generation through all online and offline marketing channels. We utilise both free and paid channels that include social media, our company website, search engine rankings, email and display advertising.
- Our digital marketing focuses on different key performance indicator (KPI) for each channel to properly measure the marketing performance across each channel. The appointed digital marketer in charge will measure for instance the website traffic coming from website visitors who found a page of the business’s website via a Google search.
- Digital marketing strategies are tailor made to suit company size from providing generalist services to full digital marketing tactics described above. In larger companies these tactics are customised utilising multiple specialists that each focus on just one or two of the brand’s digital channels.